Day 4

“ I don’t want to hang out with a bunch of blonde sluts” is what I overheard from friend of mine when she was asked to go out with a bunch of girls (mainly blonde of course). The idea that blondes are promiscuous or “sluts” is a stereotype that has stemmed from television, magazines and movies. This stereotype affects blonde girls because, depending on how they portray themselves in public, they can either embody this stereotype or challenge it.

My friend who made the comment about the “blonde sluts” was a brunette. The question has to be asked: “Is she just jealous of blonde girls and; therefore, calling them sluts to soften her own insecurities about not being blonde?”

Mitchell and Walsh (2008: 339), authors of Girl Culture: An Encyclopedia, state: “The image of the blonde as the ideal – the girl who is most physically desirable and who has the most fun – has permeated Western media and is exemplified by twentieth century icons such as Marilyn Monroe, Farrah Fawcett, Brigette Bardot and Paris Hilton”

With this statement it is easy to see why brunettes may feel slight animosity towards blondes and jealous about the attention they receive from men.

• MediaMan (n.d). Bondi Blondes [online image] . Available at: http://www.mediaman.com.au/profiles/bondi_blonde.html. Last accessed: 07 October 2010
• Mitchell, C, Reid-Walsh, J (2004). Girl Culture: The encyclopedia. 2nd ed. London: Greenwood Press. 339.